Interview with founder of Mudita, Katie Leonardi
Lazy Sundays, bohemian vibes, earthy hues and femininity are just a few things that come to mind when thinking about Mudita. Dreamt up and brought to life on the Northern Beaches of Sydney by Katie Leonardi, Mudita was created for woman from all walks of life from pregnant, to breastfeeding. Hear what Katie has to say about her creation.
What is Mudita to you?
For me, Mudita is about a maternal connection, a connection with the earth and with yourself.
I want women to feel good and be comfortable in their own skin. As a mother myself, I know what it is like to have your body change and feel uncomfortable in unflattering clothes. I don’t want any other mother to feel this way, you created life inside your body and we should be celebrating that! I wanted to create a brand that empowers woman to feel free and not afraid to be themselves. That is what Mudita is to me.
Why did you decide to start your own maternity range?
I set out to create a clothing line that blends earthly bohemian fashion with comfort. I wanted to create clothing that was versatile and could be worn by woman whose bodies are changing due to pregnancy, breast feeding or post-partum. When I was still breastfeeding I could never find clothes that were my style and that I felt comfortable in. It’s hard enough entering a new phase of life being a mother let alone having the time to shop through ranges of clothes and not being able to find anything. So I thought, why not create a maternity range myself!
Where does your inspiration come from?
My inspiration comes from travelling, markets, being outdoors and seeing different textiles and colours. There is so much beauty around us and I try to draw inspiration from it, whether it be colours, a memory or a feeling it gives us.
What is you design process?
I wanted to design something that is versatile as well as functional. I have added ties or shearing so you can adjust to your ever changing body, adding buttons or zips to allow for nursing, and pockets in some of my designs for practicality. The idea is to design beautiful bohemian clothing for not only pregnancy but beyond.
What’s your favourite piece from the Mudita collection and why?
The Aura dress in “Golden Earth” is definitely my fave! I love the way it flows, the tones and the prints which are all inspired by nature and mother earth. It has been designed around comfort, practicality and style. I love how it makes me feel and the best part is it has pockets - which is a must when you’re a mum!
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2 comments
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Being pregnant and even now breastfeeding it is soo hard to find clothes that are suitable, comfortable and stylish! These looks so beautiful so far and I can’t wait to start ordering! 😍😍
I love the blog I think ur a kick ass boss babe and I can’t wait to watch this collection come to life I know how much work u have put into this !!! I envy your business woman ethic ! Love you so much !!! 😘😘😘